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Quick guide: urban adventurer, street and travel photographer

This photographer is an observer who wanders through the hustle and bustle of the city or foreign cultures in search of ”that decisive moment”. He appreciates discreetness and lightness; big and heavy equipment only attracts attention and strains the neck on long days of walking. Stylistically, he combines a documentary approach with an artistic vision. The equipment...
Quick guide: the master of the portraits, the recorder of atmosphere

This photographer is a people expert who captures life's big moments: weddings, graduations and family potlucks. The work requires a social flair and the ability to guide the subjects with confidence. Above all, the equipment must be reliable - a wedding kiss cannot be renewed because of a technical fault. This photographer is looking for a beautiful...
Quick guide: nature watcher, patient walker in the wild

This photographer is more at home in the forest canopy or the coastal breeze than in the glow of studio lights. His trump card is patience; waiting for the perfect light or the appearance of a timid animal can take hours. The equipment must be able to withstand rain, frost and hard use, because nature shows no mercy. This photographer...
Quick guide: pace-setter, sports and action photographer

This photographer lives on adrenaline. Whether it's a football match, a motocross race or dog agility, the aim is to stop movement that the naked eye can barely register. In this sport, technique is key: the camera must be able to follow an unpredictably moving target and capture dozens of images per second. Endurance is...
Quick guide: storyteller on the move, vlogger

This graph is a brand of itself. He films his everyday life, his travels or his educational videos directly for his followers. The equipment must be so simple that the video can be started at the flick of a switch, but the quality must stand out from a mobile phone image. What matters most is image stabilisation, reliable face tracking on video and sound quality. This photographer...
Quick guide: modern content producer, experienced overviewer

This is a photographic and video all-rounder. Her week might include capturing a client's brand images on Monday, recording an exciting event on Wednesday, capturing stunning scenery on a weekend trip and tying it all together with a YouTube video or Instagram reel. She's a storyteller whose toolbox has to have a solution for almost any situation as...
Camera and photographic equipment buying guide

We'll clearly walk you through everything from choosing a system camera to the most important accessories, so you can focus on what really matters: shooting. In this guide, we'll introduce you to how a SLR works, photography concepts, other cameras, and important accessories to make your shooting trips more productive and comfortable. Cameras Camera and lens types: with or without a mirror? When it comes to...
The most common camera shooting modes (Scene Modes) in plain language

The small icons on your camera's selection screen, such as a picture of a human head or a mountain, are what are known as Scene Modes, handy shortcuts that automatically adjust several settings - such as aperture, shutter speed, focus mode and colour profile - to suit a specific shooting situation....
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