Promotions and offers

A brief overview of campaign types

• Direct discount: The discount is already reflected in the product price, so you don’t need to do anything.
• Cashback: You pay the standard price for the product, and the manufacturer will refund part of the price afterwards. Register your purchase on the manufacturer’s cashback page within the timeframe specified in the terms and conditions of the promotion, and keep your receipt.
• Instant cashback: The manufacturer’s rebate has already been deducted from the price, so no separate application is required.
• Bonus offer and ‘Buy X, get Y’: As a purchaser of a promotional item, you’ll receive an accessory or another product free of charge or at a reduced price.
• Trade-in: The manufacturer offers an additional discount when you trade in your old camera for a new model included in the promotion.

Outlet: discontinued products and one-off items

From the Outlet section You’ll find discontinued products, single items and special offers at lower prices than usual. The products are generally new or have been used for demonstration purposes, and the condition of each product is stated on its product page. The Outlet range changes constantly, so it’s worth checking back often.

Second-hand cameras and lenses – guaranteed

The most affordable way to get hold of high-quality equipment is often to buy a second-hand camera or lens. Our second-hand products They have been inspected and graded, and come with a minimum 90-day warranty and a 30-day right of return. The range is updated daily.

Trade in your old camera towards the cost

The value of your old camera or lens is deducted directly from the price of your new purchase, whether in-store or online. You’ll usually get a better price when trading it in than if you sold it outright. Read on, how bartering works.

Frequently asked questions

How do I claim my cashback?

Buy a promotional product during the promotional period and register your purchase on the manufacturer’s cashback page. You will usually need your receipt and the product’s serial number. The registration period and full terms and conditions can be found on each promotion’s page.

Does the right of return apply to promotional items?

Applies. Products purchased from the online shop are covered by a 30-day returns policy, even during the promotion. Find out more on the page warranty, returns and servicing.

Can I use a gift voucher on promotional items?

Yes, you can. The online shop gift voucher can be used on all products in the online shop, including promotional items.