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Any questions? Give us a call 05 - 375 3220
Free delivery for orders over 1000 € / 30 days Return policy

Sony A7 In other words, the Alpha 7 is Sony’s range of full-frame mirrorless system cameras. The letter in the model name indicates the camera’s specialisation, whilst the Roman numeral indicates the generation. For example, the A7R V is the fifth generation of the R-series, which specialises in resolution. In this guide, we’ll go through what the letters S, R and C mean, which models are currently available, and which A7 is right for you.
| Model | Megapixels | Strength | To whom |
|---|---|---|---|
| A7 III | 24 | Affordable full-size battery, good battery life | The first full-frame camera; in good condition |
| A7 IV | 33 | Versatile, advanced focusing and video | General photographer, photography and video |
| A7 V | 33 | Partially stacked sensor, 30 frames per second, AI autofocus | Fast-paced situations, sport and events |
| A7S III | 12 | Low light and video, clear images at high ISO settings | Videographer, documentaries |
| A7R V | 61 | Huge resolution, AI-powered focus | Landscape, studio and product photographer |
| A7R VI | 66,8 | Stacked sensor, 8K video | A demanding professional |
| A7C II | 33 | A7 IV technology in a compact body | Travel photographer, vlogger |
| A7CR | 61 | R-series resolution in a compact body | A landscape and travel photographer for whom weight is a key factor |







The basic A7 is the series” ”all-rounder’, equally suited to portrait photography, events, travel and video. The original A7 and A7 II are no longer available new, but they can be found at affordable prices second-hand.
A7 III It still offers excellent value for money, especially second-hand. It features a 24-megapixel full-frame sensor, 10 frames per second, a five-axis image stabiliser, 4K video and long battery life thanks to the NP-FZ100 battery. It’s well suited to event, portrait and general photography, provided you don’t need the very latest video features.
A7 IV It features a higher-resolution 33-megapixel sensor, a more intelligent autofocus system that recognises not only people but also animals and birds, as well as significantly improved video capabilities and the cinematic S-Cinetone colour profile. For many, it remains the most sensible choice for both stills and video.
A7 V was released in December 2025. It still has a 33-megapixel sensor, but the sensor is partially stacked, so it reads the image much faster. With its electronic shutter, the camera can shoot up to 30 frames per second without the viewfinder going dark, and pre-capture technology records images even before the shutter is released. AI autofocus recognises subjects more accurately than before, and video is recorded as 7K oversampled 4K 60p footage. The A7 V is particularly well-suited to sports, events and nature photography, where speed is of the essence.
We compared two popular models in more detail in the article Sony A7R V vs. Sony A7 IV.
A7S IIIIt only has 12 megapixels, but that means each pixel is large and captures a lot of light. The image remains clean even at very high ISO settings, making the camera excellent for low-light photography and video. If you mainly shoot video, documentaries or music videos, or take a lot of photos in the evening, the A7S III is a good choice.
If you’re just filming video, have a look at Sony’s FX series film cameras designed exclusively for video recording.
The R-series boasts a huge number of megapixels, so the images are exceptionally detailed and can be cropped or printed large without losing any resolution. The range is ideal for landscape photographers, studio work, and advertising and product photography.
A7R VIt features a 61-megapixel sensor and a dedicated AI processor for autofocus. It recognises people, animals, birds, insects and vehicles, and tracks them accurately. It also features a powerful image stabiliser, a precise viewfinder, a multi-angle screen and 8K video. Its predecessor, the A7R IV, has the same resolution but an older autofocus system, and is a good choice on the second-hand market.
A7R VI It was released in May 2026. The resolution has increased to 66.8 megapixels, and the sensor is now stacked, making it significantly faster than its predecessor. The camera records video at 8K 30p and 4K 120p. It is aimed at professionals who require both extreme resolution and speed.
The C-series offers full-frame image quality in a significantly smaller and lighter body. The viewfinder is located in the top-left corner of the body, and the screen tilts to the side, making these cameras popular amongst vloggers and travel photographers.
All A7 cameras use Sony’s E-bayonet. Full-frame lenses are marked FE- and are compatible with all A7 models. The E-mount boasts the widest range of lenses on the market, and in addition to Sony’s own lenses, there is a wide selection available from manufacturers such as Sigma and Tamron. Read our guide to find out how to choose the right focal length choosing a lens.
With an adapter You can also use Canon EF or Nikon F lenses. However, the autofocus isn’t always as fast as with the original lenses, and on older A7 bodies it can be noticeably slower. Please ask us or try them out in-store before making a purchase.
A7 cameras hold their value well, and on the second-hand market you can get, for example, an A7 III, A7R IV or A7C for significantly less than the price of a new one. We inspect every camera and provide the shutter count, and all second-hand cameras come with a warranty of at least 90 days. See second-hand Sony cameras. You can also replace your old camera towards a newer A7, in which case the trade-in allowance is deducted directly from the price.
S stands for sensitivity (Sensitivity), meaning a model specialising in low-light photography and video; R stands for resolution (Resolution), meaning a high number of megapixels; and C stands for compact (Compact), meaning a small body. The A7 on its own is a versatile all-rounder.
For most people, the A7 IV or A7 V. They’re suitable for both stills and video. The most affordable way to get a full-frame camera is with a second-hand A7 III, and for travelling, the compact A7C II is the best choice.
Both have 33 megapixels, but the A7 V’s partially stacked sensor is significantly faster. The A7 V shoots at up to 30 frames per second using an electronic shutter, features pre-capture and improved AI autofocus, and records video in 7K oversampled 4K 60p.
They are compatible because they use the same bayonet mount. In this case, the camera crops the image to APS-C format, so there are fewer megapixels. Full-frame FE lenses make use of the entire sensor.
It’s worth it if you’re looking for an affordable full-frame camera and mainly take stills. Second-hand, the A7 III offers one of the best value-for-money options. Newer models are better in terms of autofocus and video.
Welcome to our shop in Kouvola. You can try out the cameras and lenses, and we’ll help you choose the right model.
